Alex Steinweiss

Via Cool Hunting, a new Taschen book celebrates the designer who revolutionized music packaging, Alex Steinweiss. In 1940, at 23, Steinweiss proposed using original artwork instead of kraft paper for Columbia's "albums" of 78rpm records. Sales increased 800%. With the advent of the 33rpm LP format, he invented the "album" sleeve that came to be the industry standard. But it is his iconic cover art for Columbia, Columbia Masterworks, [...]