Louise Fili

Assignment: find three examples of work by Louise Fili, and have an opinion about them.

loise fili good housekeeping

You can’t get much more iconic than the Good Housekeeping logo.  Louise Fili was hired to return the logo to its historic style for their 100th anniversary.  Story in the NY Times.

Here’s a graphic from Louise’s blog showing the before & after of some of her logo redesigns. In some cases they’re a “makeunder” instead of a “makeover” – demonstrating tasteful restraint.

LF before_after

Louise Fili’s entry in Art Director’s Club Hall of Fame 2004


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