Assignment: research Tibor Kalman and find three examples of his work. And have an opinion.
Found this “handy reference guide” he made to re-branding conventions:
He was founding director of Colors Magazine (“a magazine about the rest of the world”) from its inception in 1991, and was its chief creative force until illness forced him to return to New York in 1995.
And this is one of his most instantly recognizable images (at least for someone in my, ahem, age bracket):